Recent history
Melbourne (Australia) runs the annual Moomba festival involving a street procession and appointed Mickey Mouse as their King of Moomba (1977). Although immensely popular with children, there was controversy with the appointment: some Melburnians wanted a 'home-grown' choice, e.g. Blinky Bill; when it was revealed that Patricia O'Carroll (from Disneyland's Disney on Parade show) was performing the mouse, Australian newspapers reported "Mickey Mouse is really a girl!"
Throughout the decades, Mickey Mouse competed with Warner Bros.' Bugs Bunny for animated popularity. But in 1988, in a historic moment in motion picture history, the two rivals finally shared screen time in the Robert Zemeckis film Who Framed Roger Rabbit. Warner and Disney signed an agreement stating that each character had exactly the same amount of screen time, right down to the micro-second.
Similar to his animated inclusion into a live-action film on Roger Rabbit, Mickey made a featured cameo appearance in the 1990 television special The Muppets at Walt Disney World where he met Kermit the Frog. The two are established in the story as having been old friends. The Muppets have otherwise spoofed and referenced Mickey over a dozen times since the 1970s.
Mickey appeared on several animated logos for Walt Disney Home Entertainment, starting with the "Neon Mickey" logo and then to the "Sorcerer Mickey" logos used for regular and Classics release titles. He also appeared on the video boxes in the 1980s.
His most recent theatrical cartoon was 1995's short Runaway Brain, while in 1999-2004, he appeared in made-for-video features, like Mickey's Once Upon a Christmas, Mickey, Donald, Goofy: The Three Musketeers, and the computer-animated Mickey's Twice Upon a Christmas. He has yet to appear in an original Disney film that wasn't based on a classical work.
Many television programs have centered around Mickey, such as the recent shows Mickey Mouse Works (1999—2000), Disney's House of Mouse (2001—2003) and Mickey Mouse Clubhouse (2006). Prior to all these, Mickey was also featured as an unseen character in the Bonkers episode "You Oughta Be In Toons".
Mickey was the Grand Marshal of the Tournament of Roses Parade on New Year's Day 2005.
In the Disney on Ice play, Disney Presents Pixar's The Incredibles in a Magic Kingdom/Disneyland Adventure, Mickey and Minnie are kidnapped by an android replica of Syndrome, who seeks to create "his" own theme park in Walt Disney World/Disneyland's place. They are briefly imprisoned in the Pirates of the Caribbean attraction's prison cell before an assault on the robot Syndrome by the Incredible Family forces "him" to place them in LASER prisons, but not without using a flamethrower in a botched attempt to incinerate their would-be superhuman saviors. After the robot Syndrome is congealed by Frozone, Mickey and Minnie are finally liberated, the magic and happiness of the Walt Disney World/Disneyland Resort is restored, and the Incredibles become Mickey and Minnie's newest friends.
Video games
Like many popular characters, Mickey has starred in many video games, including Mickey Mousecapade on the Nintendo Entertainment System, Mickey Mania: The Timeless Adventures of Mickey Mouse, Mickey's Ultimate Challenge, and Disney's Magical Quest on the Super Nintendo Entertainment System, Castle of Illusion Starring Mickey Mouse on the Sega Genesis, Mickey Mouse: Magic Wands on the Game Boy, and many others. In the 2000s, the Disney's Magical Quest series were ported to the Game Boy Advance, while Mickey made his sixth generation era debut in Disney's Magical Mirror Starring Mickey Mouse, a Nintendo GameCube title aimed at younger audiences. Mickey plays a role in the Kingdom Hearts series, as the king of Disney Castle and aide to the protagonist, Sora. Mickey is one of four masters of the Keyblade, a weapon in the form of a key that has the power to open any lock.
Toys and games
In 1989, Milton Bradley released the electronic-talking game titled Mickey Says, with three modes featuring Mickey Mouse as its host. Mickey also appeared in other toys and games, including the Worlds of Wonder-released Talking Mickey Mouse.
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